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Tuesday, March 31 • 1:30pm - 3:00pm
Workshop C: Measuring the Success of Your Digital Communications - Sinickas Communications, Inc.

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You’ve known you should measure your communications, but where do you start? This session will help you build measurements into your communication planning process in a way that you can later calculate the return on your organization’s communication investment.

Specifically, we’ll cover how to:

  • Set measurable communication objectives that connect internal and external communication activities with business results. An exercise will help you apply this approach to a current project you’re working on.
  • Look at the levels of communication you are currently measuring—communication activities, audience perceptions, changes in behavior or impact on goals—and decide how to transform lower-value measures into higher-value ones.
  • Conduct a variety of internal and external measures on messages, channels (including electronic ones) and outcomes to see how effective your communications are.
  • Calculate the return on investment (ROI) for specific communications, and even estimate the potential return with your management before you present them with the budget you’re recommending.

Angela Sinickas, CEO
Sinickas Communications, Inc.

avatar for Angela Sinickas

Angela Sinickas

CEO, Sinickas Communications, Inc.
Angela Sinickas, ABC, is CEO of Sinickas Communications, Inc., an international management consultancy focusing on communication effectiveness research and strategy. She has been measuring the effectiveness of communication since 1981.Her prolific publications and speaking engagements... Read More →

Tuesday March 31, 2020 1:30pm - 3:00pm PDT
Las Vegas Convention & Visitor 3150 Paradise Rd, Las Vegas, NV 89109, USA